Anyone who has launched a successful business venture has probably likely spent countless tireless hours building it to what it is today. Through all of that work, though, have the owners given thought about what could be done to prepare to sell the business one day? Whether the plan is to sell it now or in the next five years, it takes time to prepare for the transition.
There are many moving parts to consider when planning a business transition. The owners must identify strategic buyers, understand the company's valuation and prepare the team. While it’s essential to manage all these moving parts, the owners must also consider the largest asset that doesn't appear on the balance sheet: the company's brand assets. This includes the brand's values, promise, personality, identity and reputation.

